Methodology

How rankings work

Review pages are built around useful product counts, comparable specs, retailer availability, and realistic UK shopping intent.

1. Collect product data from sanctioned APIs, product feeds, or manually configured exact product-page links.
2. Normalise duplicate products across retailers using brand, title, and primary specs.
3. Score products from measurable specs, availability, warranty signals, and editorial data checks.
4. Write page copy from the underlying data and add conservative JSON-LD schema at publish time.
5. Show retailer links only when an exact product-page match is available.